Marketing Plans Objective: Work as a marketing team to build a robust and sustainable marketing plan within budget , timescales and resource capabilities.
Preparation: These workshops often follow the top level Strategy Workshop but can be a stand-alone meeting. We hold information gathering meetings with the workshop sponsor together with interviews with key people within your organisation. This together with desk research and our attention to detail around the agenda are key to our very high success rate.
Agenda: Custom built for each client and every workshop depending on the objectives. Our marketing plan workshops are often the first of several stages in a planning process and are often held with key marketing and sales people in your organisation.
The agenda often includes;
- Vision of the future
- Barriers to success
- Understanding stakeholders
- Competitor analysis
- Building a customer value proposition
- Engaging partners for success
- Building plans for delivery
- Measuring success
- Managing milestones
Location: On clients site or at one of our partner locations;
Bushey Heath Farm
A simple but newly renovated well-equipped meeting room on a sustainable farm in The Peak District
Hathersage Business Centre
A brand new conference facility in converted farm and stable of Hathersage Hall, 20 minutes from Sheffield.
Chatsworth House
The ultimate location for any business meeting.
The Leadout Project is very flexible about location and we travel to suit your needs and reduce your traveling costs.
Format: Fully facilitated workshop.
Group Size: Varies but typically 4-12 people.
Duration: Typically 1-4 days plus follow up review meetings.