Brand Creation Objective: Work as an extended marketing team to build a new or revised brand identity that allows a creative agency to design communications or brand identity for a new product or business proposition.
Preparation: These workshops often follow the top level Strategy Workshop but can be a stand-alone meeting. We hold information gathering meetings with the workshop sponsor together with interviews with key people within your organisation. This together with desk research and our attention to detail around the agenda are key to our very high success rate.
Agenda: Custom built for each client and every workshop depending on the objectives. Our Branding workshops are often the first of several stages in a planning process and are often held with senior managers together with key marketing and sales people in your organisation.
The agenda often includes;
- Vision of the future
- Understanding stakeholders
- Competitor analysis
- Ideas generation
- Distillation of ideas into deliverables
- Building a customer value proposition
- Engaging partners for success
- Building plans for delivery
- Measuring success
- Managing milestones
Location: On clients site or at one of our partner locations;
Bushey Heath Farm
A simple but newly renovated well-equipped meeting room on a sustainable farm in The Peak District
Hathersage Business Centre
A brand new conference facility in converted farm and stable of Hathersage Hall, 20 minutes from Sheffield.
Chatsworth House
The ultimate location for any business meeting.
The Leadout Project is very flexible about location and we travel to suit your needs and reduce your traveling costs.
Format: Fully facilitated workshop.
Group Size: Varies but typically 4-12 people.
Duration: Typically 1-2 days plus follow up review meetings.